Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part. You can cover whatever topics you like in your email marketing: news, about, store hours, sales, coupons, personnel, changes, victories, request feedback – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.
Drag-and-drop content tools make it easy to create emails that capture your customers' attention. Plus, 24/7/365 technical support means you never have to do it alone.
Target Your Audiences
Relevant messaging isn't an option—it's a necessity. Easily filter your subscriber base to send targeted email messages based on any customer data with applications like Audience Builder.
Streamline & Send Emails
Your customers interact with email 24/7/365—and they expect real-time communications from you. Our powerful email marketing platform arms you with the speed, precision, and flexibility to build relationships with your always-connected customers.
Track & Optimize Email Campaigns
Keep tabs on every email campaign and transactional send with real-time tracking and graphical reporting. Make the most of every email send—and boost ROI—with built-in A/B testing capabilities and leading email deliverability tools.
Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help.
Managing and personalizing your content has never been easier. The ExactTarget Marketing Cloud gives you one place to store, search, edit, and personalize all of your content.