We’ve said it before and we’ll say it again, analyzing your audience if you’re looking to make the adjustments on your website that will ultimately keep them coming back for more. That’s what conversion tracking is all about. We’ll track user actions in order to analyze their online actions when it comes to your website, then adjust the SEO and design efforts accordingly so that the outcome is positive and keeps driving in traffic. Some folks like to say that 20% of your advertising creates 80% of your sales online. We’ll pinpoint this and keeps building on the positives.