Also known as the link text, anchor text is the visible, clickable text between the HTML anchor and tags. You can’t just hyperlink any words within your content and expect it to have a positive impact on your SEO. Anchor text must be carefully chosen. We’ll be sure to do so that it’s a factor that can influence largely the search ranking of a website or web page. There are certain words or phrases that should be hyperlinked and will have an impact on your website’s SEO, and there are words that will just waste your time. We’ll be sure the right ones are chosen.