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Goals & Funnels
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Just as with any other aspect of life, there need to be some goals set in place to know what you’re working toward, and to track the overall development of your website. A goal is a website page that serves as a conversion for your site. We can set these goals up and thus begin creating funnels – a series of pages through which a visitor must pass before reaching the actual goal conversion. Then we can create visualization reports in Google Analytics that will provide you with the type of information you need on your website that can lead to increased sales.
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